ViewPoint #1: Olympus execs demo EP-1 camera

From right: Mr. Yoshimoto Nagashima, GM for Olympus SLR Marketing; Mr. Masaomi Tomizawa, Section Manager, Electronic Device Dept.; and Mr. Antonio Lei, Marketing Director, Olympus Imaging Singapore.
VIEWPOINT: The team behind HardwareMAG.com will put up videos related to trends, technologies and companies with a focus on the South-east Asian region regularly.
Here, in our very first episode from the HWM ViewPoint series, we bring you a 5-minute segment where we met up with senior executives from Olympus and had them demo to us the new PEN E-P1 Micro Four Thirds camera.
In a written interview which will appear in an upcoming issue of HWM magazine, Tomizawa-san said that the priority is to make the body of the E-P1 smaller. To compensate for the lack of flash, the company also developed a new engine called TruePic 5, which can take photos up to ISO 6400. Of course, the E-P1 also comes with a flash attachment as an option.
“We believe we have a new concept here; the E-P1 is neither a DSLR nor a compact. It’s a new generation kind of camera,” said Nagashima-san, during the interview.
On price:
The Olympus PEN E-P1 pancake lens kit (M. ZUIKO DIGITAL 17mm f2.8) will cost S$1,448 (US$994); the standard lens kit (14-42mm f3.5-5.6) costs S$1,298 (US$891) while the twin lens kit (14-42mm f3.5-5.6 and 17mm f2.8) costs S$1,598 (US$1097). The camera comes in either Black or White.
Anyway, here’s the exclusive ViewPoint video. Enjoy.

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