Dell intros world’s thinnest notebook for Singapore, Malaysia & Indonesia with Adamo brand
Dell has claimed that the Adamo is the world's thinnest laptop at 0.65 inches thick at its thickest point.
SHOWCASE: Style-minded people take note. Dell unveiled the world’s thinnest laptop as part of its new Adamo line today. According to Dell, even at its thickest point, the notebook is thinner than any other laptop. Adamo, which means “to fall in love” in Latin, will serve as a flagship line of products that combines new design aesthetics, personalization choices and must-have tech.
The marketing campaign for Dell's Adamo includes imagery shot by acclaimed British-based photographer Nadav Kander, which features high-fashion models that reinforce the “fall in love” positioning.
What makes the Adamo impressive is the craftsmanship and feature sets, including a chassis milled from a single piece of aluminum (with scalloped backlit keyboard), a prominent high definition edge-to-edge display, full connectivity for Wi-Fi, Bluetooth and optional integrated mobile broadband, solid state drives and a color choice of either Onyx or Pearl.
With pre-orders now available online, the Adamo notebook will ship from 24 countries from 26 March 2009 onwards, including Singapore (starting from S$3,249/US$2126), Malaysia (RM7399/US$2009) and Indonesia (price to be confirmed) for South-east Asia.
Specs and images after the jump. (Editor opinions: 1)
Here’s a list of spec options for the Dell Adamo notebook when it ships worldwide (24 countries) from 26 March 2009:
- Intel Core 2 Duo processors (1.2/1.4GHz) with Intel Centrino technology
- 13.4-inch 16:9 HD (1368 x 768) display
- 2-4GB 800MHz DDR3 RAM
- 128GB solid state drive
- Intel GMX4500 graphics
- Draft-Wireless N
- High-performance solid state drives standard
- Bluetooth 2.1
- Mobile Broadband option
- Up to 5+ hours of battery life (preliminary)
- 2 USB ports, 1 USB/eSATA combo port, Display Port, RJ-45 port
- Genuine Windows Vista Home Premium Edition SP1, 64-bit
- dell
- The Dell Adamo is expected to ship worldwide from 26 March 2009 onwards in 24 countries, including Singapore, Malaysia and Indonesia.
- Dell has claimed that the Adamo is the world's thinnest laptop at 0.65 inches thick at its thickest point.
- Here's a close-up of the Dell Adamo Pearl notebook with the Adamo logo on the back of the screen.
- The Dell Adamo will be packaged in a crystal-clear box to go with its aesthetics concept.
- The Adamo notebook will have a thickness no more than 0.65 inches at its thickest point.
- Here's another side view shot of the Adamo notebook - this time for the Pearl colored version.
- With an Adamo purchase, customers will be offered unique color matched items by Dell branded peripherals and accessories, including, in the U.S., bags from TUMI. External storage options include 250/500GB external hard drives, external DVD+/-RW or Blu-ray drives, 8GB USB drives and DisplayPort cables.
- The marketing campaign for Dell's Adamo includes imagery shot by acclaimed British-based photographer Nadav Kander, which features high-fashion models that reinforces the “fall in love” positioning.
- Another high-concept ad photograph for Dell's Adamo notebook.
- A third model holding on to the tip of the Adamo notebook.
- A fourth model holds up the Adamo notebook to reflect its weightlessness.
Vijay Anand, Editor, HardwareZone.com
Vijay (HardwareZone.com): Clearly, the Dell brand has been synonymous with decent and affordable mainstream computing. Their efforts on the XPS and Studio series of products while certainly commendable, haven’t actually helped to shift the general view of the brand (well, at least in Asia where Alienware products aren’t available yet).
The Adamo is clearly a bold move in marketing and brand perception aimed at the next stratum of consumers. Naturally, that equates to a premium product with premium pricing and hopefully high profit margins for the company.
Fortunately, the Adamo’s design itself exudes class, elegance and at the same time, incorporating sharp angles to project a strong image.
At its positioning, it remains to be seen if it can actually grab some limelight off Apple’s successful MacBook lineup, which is probably the most direct competition despite the fact there are other brands that are also trying to jump into this segment. So far, the marketing behind Dell’s Adamo is probably one of the bolder ones and that could go a long way to help keep its image up.
