SIA's inaugural A330-300 flight to Brisbane has 30 Business class and 255 Economy class seats.

Once a feature for Biz class only, iPod & iPhone connectivity is now accessible on Economy class on the A330-300 flight to Brisbane.

CORP TALK: Singapore Airlines’s (SIA) inaugural A330-300 commercial flight to Brisbane, Australia took off today on 30 March 2009 (Monday) at 0010 hours, with the added bonus of iPod and iPhone connectivity on every seat, including economy class.

This way, passengers can jack-in either of their favorite devices and watch their favorite shows via the new Krisworld inflight entertainment system.

The A330-300 itself is configured as a two-class layout, with 30 new Business class seats and 255 Economy ones. After Brisbane, SIA plans to begin flights between Singapore and other Australian cities like Adelaide and Perth, and subsequently Japan (Nagoya and Osaka). (Editor opinions: 1)

Vijay Anand, Editor, HardwareZone.com

Vijay (HardwareZone.com): With the uber-competitive travel industry, ticket price slashes, free offers and more, it is essential that an airline distinguishes itself from the competition and not succumb to the more commonplace tactics when troubled times come about.

One way to do this is embrace technology, change and address customer needs. Create a service offering that’s unrivaled to others and you can continue to command top dollar as customers see value in spending more.

SIA’s global ranking as a top airline and financial status give it the best position to push ahead with cabin upgrades and new technologies to satisfy consumer demands.

Apple’s iPod and iPhone are arguably one of the leaders in their respective product groups and to extend support to these devices with their in-house Krisworld entertainment system throughout all classes is really a big value-added service.

You can probably expect this service offering and new cabin décor to take effect in all new aircraft acquired henceforth or aircrafts that have gone through cabin upgrades. Now if only SIA can afford to offer better headphone equipment to go along with their entertainment offerings without increasing our airfare surcharges.