Warner partners Facebook for Watchmen Blu-ray

Warner's Watchmen Blu-ray Disc will allow viewers to create live commentary with their Facebook friends using BD-Live.

BD-Live basically links your Blu-ray movie to the World Wide Web via the Net-connected Blu-ray Disc player and allows peer-to-peer interactions and new content downloads.
CORP TALK: The Hollywood Reporter has news that Warner Home Video will be putting forth a plan to sync up friend networks on Facebook with a unique BD-Live feature starting with the Watchmen Blu-ray Disc. What will happen is that when buyers of the Watchmen Blu-ray Disc views the film on their HDTVs and Blu-ray players, they’ll be able to share comments (ie. live commentary) with their Facebook friends at the same time (without ever leaving the couch).
What makes this different from the Buddy List function on BD-Live is that these lists are now synchronizable with the viewer’s Facebook’s friend networks, creating a larger network beyond just the existing BD-Live community. This isn’t the first time that Warner has embarked on a community first for the Blu-ray Disc initiative. Last year, the studio staged a live community screening of The Dark Knight, except that it was limited to just the BD-Live community and had director Christopher Nolan interact with 50,000 fans on a dedicated Web site.
The best part about this partnership between Warner Home Video and Facebook is that it’s strategic (meaning free). The DVD and Blu-ray version of Watchmen will be released simultaneously in late July. Prices are expected to be US$28.98 (DVD) and US$35.99 (Blu-ray Director’s Cut).
We guess our hope of seeing viewers ’tossing virtual popcorns’ at their anti-establishment Facebook friends might actually become a reality much sooner than we think.
