HWM Singapore holds its 3rd PlayTest for readers

May 22, 2009 By: TechToyer Category: SHOWCASE

logo_playtestSHOWCASE: The editorial teams behind HWM Singapore, HardwareZone.com and GameAxis came together once again on May 16 to organize and play hosts to readers and tech consumers in their 3rd PlayTest event, held at the level 2 auditorium of their office premises.

PlayTest was conceptualized as a precursor to some of the IT shows and bazaars held at some of the main convention halls in Singapore. This means that consumers can visit PlayTest to meet the editors and writers of their favorite tech media publications and ask for their views and opinions on what they should consider when buying computers (like processors and storage), consumer electronics (like HDTVs, cameras and printers) or communication devices (like routers or phones).

While the first two PlayTest events were mainly product showcases, the third one had a photography theme attached to it where attendees had to visit every booth and attempt different photography and photo-editing tasks. There were also talks given by Epicenter (on iPhoto and iMovie), Olympus, Intel and MediaFreaks, a digital animation company.

For a full review and photos of the event, check out the coverage on HardwareZone.com here.

Meanwhile, here’s a video with some highlights from the event:

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3 Comments to “HWM Singapore holds its 3rd PlayTest for readers”


  1. Jackie Lee says:

    This is a great event. I urge you guys@HWZ/HWM to continue further enhancing this playtest. It’s potential is enormous as a platform for brands, products and services. I foresee one day we will have multiple days of workshops, exhibitions and regional exposure.

    Perhaps one day we will be holding it in the Integrated Resort Convention Halls. :)

    PLAYTEST ROCKS!

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  2. Hey Jackie, definitely would love to hear the way you say PlayTest rocks…haha. thanks and take care.

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  3. This is a great way for readers and enthusiasts to consult face-to-face with some of the best TECH-Gurus! The hands-on session with advice from a neutral perspective is what discerning buyers need before a big-ticket item purchase. HWM is indeed living true to your brand promise - The Power to Decide! Keep it up!

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