Sony BRAVIA ZX1 launched in Singapore and Philippines
The BRAVIA ZX1 is a 40" Full HD LCD TV that fits in any existing decor.
SHOWCASE: Sony launched a bunch of LCD TVs in Singapore and Philippines recently, with the Philippines launch held on 27 May 2009 at the EDSA Shangri-La Hotel, Manila and the Singapore launch held on 9 June at the Red Dot Museum, Singapore.
The star of the launch in both countries is of course, the BRAVIA ZX1, a 40-inch Full-HD panel with a significant lean depth of 9.9mm. Powered with Sony’s Edge LEDs, the ZX1 uses side-LEDs incorporating a “Light Guide Plate” to ensure the same luminance as the CCFL breeds, so that center areas of the screen are evenly lit. Expect the BRAVIA ZX1 to be available in June 2009.
Besides the ZX1, Sony also unveiled the WE5 Series in both countries. The WE5 aims to conserve energy with the use of a Hot Cathode Fluorescent Lamp (HCFL) for its backlights, and an Intelligent Presence Sensor that senses if a viewer is present in the room. If the viewer is absent, the sensor will automatically turn the TV off to reduce power consumption by over 40%.
More pictures after the jump.
- Philippines Launch: Sony's latest BRAVIA range gave the local Philippines media the opportunity to witness some of the latest advancement in Sony's TV development, especially the ZX1.
- Philippines launch: Hosting the event were Ms. Carmina Lumabas and Ms. Nadia Pozon, Sales and Marketing Officers of Sony Philippines.
- Philippines launch: A Sony representative demonstrates the different power consumptions of the BRAVIA WE5 against two other competitors (with the WE5 being the lowest).
- Singapore launch: Mr Simon Sim, Head of Sony's HAV Product Marketing Group and Mr Benjamin Ng, TV Product Manager for Sony's HAV Product Marketing Group, making a point to remind us that LED-backlit TVs are ultimately still LCD TVs.
- The BRAVIA ZX1 is empowered with Sony's Edge LEDs, using side-LEDs to ensure that there is an even luminance across from corner to center to corner.
- The BRAVIA ZX1 is a 40" Full HD LCD TV that fits in any existing decor.
- The ZX1 uses a wireless transmitter (known as a Media Receiver) to wirelessly transmit HD signals via Sony's "BRAVIA 1080 Wireless" technology without HDMI cables or wires.
