Mr. Shantanu Narayen, President & CEO of Adobe, welcomes some 3,500 developers, speakers and journalists to Adobe MAX 2009 in Los Angeles.

CORP TALK: Adobe has unveiled several new announcements for its slew of products and tools (called builders) at its annual MAX developers’ conference in Los Angeles today.

The MAX conference, which saw some 3,500 developers in attendance and more than 100 journalists from different countries, is held at the Nokia Theater and Los Angeles Convention Centre from 4-7 October 2009. It was held in San Francisco in 2008 and Chicago in 2007.

Hot off the September 15 announcement of its planned acquisition of Web analytics company Omniture, Adobe unveiled Flash Player 10.1 for smartphones, netbooks, PCs and other Internet-connected devices.

A public developer beta is expected for Windows Mobile, Palm webOS, desktop OSs before end 2009 while support for Android and Symbian is expected by early 2010. This means we can expect smartphones with full Flash Players to ship by H1 2010.

During the keynote presentation this morning, Johnny Loiacono, Senior VP, CSBU for Adobe, announced that Adobe Flash Professional CS5 will allow developers to create rich, interactive apps for the iPhone and iPod Touch.

Kevin Lynch, Chief Technology Officer of Adobe, introduces Flash Player 10.1 and its slew of new features for smartphones, netbooks, etc.

In a tongue-in-cheek “Mythbusters-inspired” video skit that also starred Kevin Lynch, Chief Technology Officer of Adobe, the video and Loiacono’s subsequent demo showed how developers can use CS5 to export apps for the iPhone, using the same source code used to deliver apps across desktops and devices for Flash Platform runtimes — Adobe AIR and Flash Player 10. Most developers hope that over time, Apple would allow Flash on Safari on the iPhone. The public beta of CS5 will be available later this year.

Other announcements include AIR 2.0 (includes enhanced support for mass storage devices, peer-to-peer networking) and news that Google and RIM have both joined the Open Screen Project.

The OSP, currently supported by close to 50 industry leaders, is a broad initiative aimed at enabling standalone apps and richer Web browsing across phones, TVs, desktops and other CE devices through the Flash platform. Supporters include Cisco, Daum, Disney, NTT DoCoMo, HTC, Intel, LG, Lionsgate, Marvell, Motorola, MTV, NBC, Nokia, Texas Instruments, Toshiba, Verizon and Ziilabs, among others.

Other enterprise news include the availability of LiveCycle Enterprise Suite 2 (before end 2009) and ColdFusion 9 (available from today). The second beta of Flash Builder and Flash Catalyst were also released. (Editor opinions: 1)

Here are some videos of the keynote from today’s MAX conference:

Kevin Lynch, Adobe CTO, demos Flash Player 10.1 for mobile devices, smartphones and netbooks at MAX 2009.

Adobe announced that developers will be able to use the Adobe Flash Professional CS5 beta, available later this year, to create applications for the iPhone. Johnny Loiacono, Senior VP, CSBU, and Kevin Lynch demo several new iPhone applications that were created with the Flash Professional CS5 beta.

HWM Indonesia

HWM Indonesia: Flash-compatible phones are long overdue, especially when the Internet has become more proliferated and affordable.

It’ll open a new dimension to mobile multimedia where streaming content will become more compressed.

A new medium for multimedia, especially when the BlackBerry smartphone is becoming so popular in Indonesia nowadays.