Archive for the ‘MARKETING’

 

 

HWM and HardwareZone.com Singapore celebrate Tech Awards 2010

February 04, 2010 By: TechToyer Category: MARKETING

tech-awards-2010MARKETING: HWM, Singapore’s leading tech magazine and HardwareZone.com, Singapore’s No.1 technology online portal, paid tribute to 37 companies across 60 categories at the much-awaited HWM+HardwareZone.com Tech Awards at the Sheraton Towers hotel on 3 February 2010.

Thirty-two Editor’s Choice and 28 Reader’s Choice awards were handed out in categories ranging from computers, consumer electronics, communications and digital entertainment. These awards honor industry players who have introduced products of exceptional quality, innovation and performance released between December 2008 and November 2009.

For the full results, see here.  If you want a more detailed coverage of the event, check out what HardwareZone.com Singapore did here.

Photos and videos from the event will be up by tomorrow. UPDATE: As promised, here are some photos and videos from the event:

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HWM January 2010 TV commercial

January 12, 2010 By: TechToyer Category: MARKETING

MARKETING: The January print edition of HWM should be out in stores in your respective countries (Malaysia, Singapore, Thailand, Philippines and Indonesia) by now, so here’s a TV commercial which has been making its rounds in cable channel AXN/ANIMAX over the past few weeks.

HardwareZone.com ZoneOut Videos

December 31, 2009 By: TechToyer Category: MARKETING

MARKETING: Our sister website, HardwareZone.com, have produced several new ZoneOut videos over the past two weeks. We thought we share two of them here since they have relevance to HWM readers regionally.

The first one is a ZoneOut video on the new Microsoft Zune HD and it gets compared with the Apple iPod Touch.

You need to a flashplayer enabled browser to view this YouTube video

The second one is a longer video chronicling our insights on what 2009’s been like and what we think (or hope) 2010 will bring to the tech scene. It applies across all countries HWM is in of course.

Meanwhile, the teams behind both HWM and HardwareZone.com would like to wish all readers a Happy New Year 2010. See you next year.

HWM Thailand celebrates 6th anniversary

December 11, 2009 By: TechToyer Category: MARKETING

VIPs at the ceremony (from left): Mr.SK Foong, Corporate Services Director of SPHM; Mr.Yongyut Wonterasoot, Managing Director of DigiMedia Asia; Mr.Chanchai Chairungruang, Minister of Thailand Industry; Mr.Sal Moonsart, Vice President of C.P.Plaza; Mr.Adul Laohaphol, Director of Thailand SME Bank & Mr.Chaiwat Amwongse, Marketing Manager of C.P.Plaza.

VIPs at the ceremony (from left): Mr.SK Foong, Corporate Services Director of SPHM; Mr.Yongyut Wonterasoot, Managing Director of DigiMedia Asia; Mr.Chanchai Chairungruang, Minister of Thailand Industry; Mr.Sal Moonsart, Vice President of C.P.Plaza; Mr.Adul Laohaphol, Director of Thailand SME Bank & Mr.Chaiwat Amwongse, Marketing Manager of C.P.Plaza.

MARKETING: HWM Thailand celebrated its 6th Anniversary in Bangkok, Thailand on 11 December 2009 in a ceremony which also saw the Excellent Brand Survey Awards 2009 being given to 34 top voted product brands in the technology sector. An additional newcomer award was also given out during the ceremony.

The survey was conducted on 5,000 people, who visited the different IT Centers in Thailand, including Pantip Plaza, IT Mall Fortune, Zeer Rangsit and Tukcom.

The 35 winners of the Excellent Brand Survey Awards 2009, including a Rookie Award for best newcomer.

The 35 winners of the Excellent Brand Survey Awards 2009, including a Rookie Award for best newcomer.

The survey started in mid-September 2009 and ended in October 2009.

The Excellent Brand Survey Awards represent the strong brand presence and retention HWM Thailand readers have when it comes to making purchasing decisions on tech products. The results are also attributable to the strengths and innovations from the various marketing and sales strategies of the technology marketeers in the Thai market.

HWM Singapore rolls out redesigned Dec 09 issue

November 25, 2009 By: TechToyer Category: MARKETING

The new HWM Singapore December 2009 issue cover.

HWM Singapore December 2009 issue cover.

MARKETING: HardwareMAG Singapore (HWM) will sport a brand new look when it rolls out its December 2009 edition.

The leading consumer technology magazine will feature a redesigned cover and pages, as well as new editorial content.

It boasts bolder styles, eye-catching images and stronger colours, in addition to the cutting edge and in-depth commentary, news and product evaluation readers have come to enjoy.

From the latest gadgets, trends, reviews, features to interviews, HWM will continue to help readers make informed decisions on their tech-buying sprees.

Here’s a TV Commercial which would be airing on cable soon:

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