BlackBerry DevCon 2009: RIM and Adobe simplify delivery to BB smartphones

November 10, 2009 By: TechToyer Category: CORP TALK

Co-CEO of RIM, Jim Balsillie, with Adobe CEO, Shantanu Narayen, on stage to welcome BlackBerry developers and members of the press.

Co-CEO of RIM, Jim Balsillie (right), with Adobe CEO, Shantanu Narayen, on stage to welcome BlackBerry developers and members of the press.

Adobe and BlackBerry demoed how intuitive it was to have a GUI builder for BlackBerry devices integrated into Creative Suite 5.

Adobe and BlackBerry demoed how intuitive it was to have a GUI builder for BlackBerry devices integrated into Creative Suite 5.

CORP TALK: Research in Motion (RIM) opened its 2nd annual BlackBerry Developers Conference in San Francisco today with a three-hour General Session keynote.

Jim Balsillie, co-CEO of RIM welcomed partners, developers and international press and kick-started the session.

One of the announcements made was the tightly integrated collaboration RIM will have with Adobe Systems, where future versions of Adobe Creative Suite (starting with CS5) will give designers the ability to use optimized graphic assets like images and video content, in Photoshop, Illustrator and After Effects for the BlackBerry platform.

These assets can then be imported into BlackBerry application development tools such as the BlackBerry JDE Plug-in for Eclipse and BlackBerry Web Plug-in for Eclipse. Photoshop can also used in the new BlackBerry Theme Studio to create BlackBerry themes while Dreamweaver, Fireworks and Device Central software will support the creation and testing of BlackBerry Widgets and Web content optimized for the BlackBerry browser. (more…)

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HWM ViewPoint #5: Adobe MAX 2009 & interview related to Flash

October 07, 2009 By: TechToyer Category: VIEWPOINT

viewpoint-thumbnailVIEWPOINT: Following our post on Adobe’s announcements from yesterday’s MAX 2009 developers conference, we’ve made a video highlighting some of the things we saw during the keynote and around the showfloor and developer sessions over the past two days.

Adobe's CTO Kevin Lynch showing musician John Mayer's augmented reality music video single by putting a key-card against a Webcam.

Adobe's CTO Kevin Lynch showing musician John Mayer's augmented reality music video single by putting a key-card against a Webcam.

We even interviewed some attendees on what they thought about MAX 2009 and their wishlists for MAX 2010.

Earlier today in the General Session, Kevin Lynch, Chief Technology Officer of Adobe, showed several augmented reality applications, such as one by the US Postal Service.

He then showed an augmented reality music video for the single “Heartbreak Warfare” by Grammy Award-winning musician John Mayer for his upcoming album “Battle Studies”.

Another impressive demo we saw included a real-time delivery tracking and management app for Federal Express’ Custom Critical service based on Adobe’s LiveCycle enterprise-based solutions. Here’s the video:

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This video comes with English captions. To change caption language, click on Translate in the bottom corner option of the video.
For keynote videos on Adobe’s Flash 10.1 support for smartphones and portable devices, and compiling Flash for the iPhone, check out our previous post here.

(more…)

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Adobe unveils Flash for smartphones & other devices at MAX 2009

October 06, 2009 By: TechToyer Category: CORP TALK

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Mr. Shantanu Narayen, President & CEO of Adobe, welcomes some 3,500 developers, speakers and journalists to Adobe MAX 2009 in Los Angeles.

Mr. Shantanu Narayen, President & CEO of Adobe, welcomes some 3,500 developers, speakers and journalists to Adobe MAX 2009 in Los Angeles.

CORP TALK: Adobe has unveiled several new announcements for its slew of products and tools (called builders) at its annual MAX developers’ conference in Los Angeles today.

The MAX conference, which saw some 3,500 developers in attendance and more than 100 journalists from different countries, is held at the Nokia Theater and Los Angeles Convention Centre from 4-7 October 2009. It was held in San Francisco in 2008 and Chicago in 2007.

Hot off the September 15 announcement of its planned acquisition of Web analytics company Omniture, Adobe unveiled Flash Player 10.1 for smartphones, netbooks, PCs and other Internet-connected devices.

A public developer beta is expected for Windows Mobile, Palm webOS, desktop OSs before end 2009 while support for Android and Symbian is expected by early 2010. This means we can expect smartphones with full Flash Players to ship by H1 2010.

During the keynote presentation this morning, Johnny Loiacono, Senior VP, CSBU for Adobe, announced that Adobe Flash Professional CS5 will allow developers to create rich, interactive apps for the iPhone and iPod Touch.

Kevin Lynch, Chief Technology Officer of Adobe, introduces Flash Player 10.1 and its slew of new features for smartphones, netbooks, etc.

Kevin Lynch, Chief Technology Officer of Adobe, introduces Flash Player 10.1 and its slew of new features for smartphones, netbooks, etc.

In a tongue-in-cheek “Mythbusters-inspired” video skit that also starred Kevin Lynch, Chief Technology Officer of Adobe, the video and Loiacono’s subsequent demo showed how developers can use CS5 to export apps for the iPhone, using the same source code used to deliver apps across desktops and devices for Flash Platform runtimes — Adobe AIR and Flash Player 10. Most developers hope that over time, Apple would allow Flash on Safari on the iPhone. The public beta of CS5 will be available later this year.

Other announcements include AIR 2.0 (includes enhanced support for mass storage devices, peer-to-peer networking) and news that Google and RIM have both joined the Open Screen Project.

The OSP, currently supported by close to 50 industry leaders, is a broad initiative aimed at enabling standalone apps and richer Web browsing across phones, TVs, desktops and other CE devices through the Flash platform. Supporters include Cisco, Daum, Disney, NTT DoCoMo, HTC, Intel, LG, Lionsgate, Marvell, Motorola, MTV, NBC, Nokia, Texas Instruments, Toshiba, Verizon and Ziilabs, among others.

Other enterprise news include the availability of LiveCycle Enterprise Suite 2 (before end 2009) and ColdFusion 9 (available from today). The second beta of Flash Builder and Flash Catalyst were also released. (Editor opinions: 1)

Here are some videos of the keynote from today’s MAX conference:

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Kevin Lynch, Adobe CTO, demos Flash Player 10.1 for mobile devices, smartphones and netbooks at MAX 2009.

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Adobe announced that developers will be able to use the Adobe Flash Professional CS5 beta, available later this year, to create applications for the iPhone. Johnny Loiacono, Senior VP, CSBU, and Kevin Lynch demo several new iPhone applications that were created with the Flash Professional CS5 beta.

HWM Indonesia

HWM Indonesia

HWM Indonesia: Flash-compatible phones are long overdue, especially when the Internet has become more proliferated and affordable.

It’ll open a new dimension to mobile multimedia where streaming content will become more compressed.

A new medium for multimedia, especially when the BlackBerry smartphone is becoming so popular in Indonesia nowadays.

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