The BRAVIA ZX1 is a 40" Full HD LCD TV that fits in any existing decor.

SHOWCASE: Sony launched a bunch of LCD TVs in Singapore and Philippines recently, with the Philippines launch held on 27 May 2009 at the EDSA Shangri-La Hotel, Manila and the Singapore launch held on 9 June at the Red Dot Museum, Singapore.

The star of the launch in both countries is of course, the BRAVIA ZX1, a 40-inch Full-HD panel with a significant lean depth of 9.9mm. Powered with Sony’s Edge LEDs, the ZX1 uses side-LEDs incorporating a “Light Guide Plate” to ensure the same luminance as the CCFL breeds, so that center areas of the screen are evenly lit. Expect the BRAVIA ZX1 to be available in June 2009.

Besides the ZX1, Sony also unveiled the WE5 Series in both countries. The WE5 aims to conserve energy with the use of a Hot Cathode Fluorescent Lamp (HCFL) for its backlights, and an Intelligent Presence Sensor that senses if a viewer is present in the room. If the viewer is absent, the sensor will automatically turn the TV off to reduce power consumption by over 40%.

More pictures after the jump. (more…)