Is Sony Pictures going to be the first major studio to offer full-length movies on YouTube?

Sony-owned Crackle.com serves shows mainly to its Internet-enabled Sony devices.

T&A: Bloomberg released a report stating that the Entertainment Division of Sony Corp has started talks with Google on the possibility of posting movies on YouTube. While no major U.S. movie studio has yet to do what Sony intends to do, Sony Pictures’ move could open up the potential for other studios to consider doing the same.

According to the report, Sony Pictures has more than 60 vintage films in its archive, including television shows, which it might consider putting on YouTube. As of today, several TV shows and clips from CBS Corp. and eventually Walt Disney, have or would appear on YouTube as well. It is a known fact that most advertisers prefer to relate their pre-roll advertising campaigns to professionally produced content rather than home video material. (more…)