Curtis Sasaki,VP of Product Management at RIM, explains the aggregated ad network service for BlackBerry devs that will also include analytics such as advanced info from Omniture.

CORP TALK: Further to the tightly integrated collaboration RIM has announced with Adobe at the BlackBerry Developers Conference in San Francisco, RIM has also unveiled a slew of new services platform for developers that will help streamline processes and build location-aware, revenue-generating apps for BlackBerry smartphones.

BlackBerry Advertising Service for new revenue opportunities

The new BlackBerry Advertising Service enables developers to integrate ads into their BlackBerry apps. An aggregated ad network service covering a large pool of quality and innovative ad units from networks like Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca.

The service will feature ads compliant with the Mobile Marketing Association’s (MMA) guidelines for rich media ads. Examples include the ability to initiate a call from an ad, add a calendar entry or contact entry from an ad, and basically link to an app in BlackBerry App World from an ad. (more…)