Microsoft unveils Bing as “Decision Engine”

The main Bing homepage will be the quintessential starting point into a world of wiser decision-making.
SHOWCASE: Microsoft is set to unveil Bing.com fully on June 3 - its latest incarnation of what the next landscape of search should be. While the company prefers to classify the Bing service as a ‘decision engine’, the intention is to position it as ‘not just another search engine’. See here for a quick video ad on what Bing is about.
Microsoft intends for Bing to build on the benefits of today’s search engines but move beyond this with a new approach to user experience with intuitive tools that allow for better decision-making. The site will initially focus on four key verticals: making a purchase decision, planning a trip, researching a health condition and finding a local business.
Here’s a quick video explaining the philosophy behind Microsoft’s Bing. This video requires Silverlight which you can download here.


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