The Google Voice app was rejected by Apple for its App Store because it encroached on Apple's core telephony features for the iPhone.
T&A: Knowledge@Wharton has put up a feature on Google stepping on Apple’s toes recently when it wanted to distribute its Google Voice app on Apple’s App Store for the iPhone.
Apple rejected the app because it felt Google Voice interfered with the Apple user experience with its own core telephony features, such as voicemail, text messaging and calls. But that’s just one potential competitor out of many others.
According to Wharton, Google has a dominant position in Internet search, but has since moved into other areas like free office production software and the Android mobile computing platform — making it look like a younger Microsoft in the mid-1990s — an ambitious company with a growing list of competitors.
The caution given is to avoid a clash with antitrust issues (and privacy advocates) in the future, prompting a similar predicament Microsoft faced with regulators many years later. The difference however is that most of Google’s offerings are free — from office productivity software, to the Chrome Web browser — and “free” is always a popular word.
While analysts share that Google’s main goal in expanding beyond its core search business model is to expand into areas where Internet access and mobility happen, its ultimate plan is to organize the world’s information so that more people will use its free services online, allowing it to capitalize on reach and grow its search advertising business.
It is no wonder then that though it is dominant on the desktop and notebook space, it wants to secure the consumer reach in the mobile space as well. But we’re certain the Google Voice app rejection from Apple is just a bump on the road for the Mountain View, California-based company. (Editor opinions: 1)
HWM Indonesia: It’s a common practice among competing parties to “block” access to another’s applications.
There’s nothing wrong with that since Apple has to protect its core business for telephony with the iPhone.
However, Google should take some lessons from the experiences Microsoft had to go through in the past and recently in the EU, with the occasional fine making the news now and then.