Toshiba enters Blu-ray Disc market

July 19, 2009 By: TechToyer Category: CORP TALK

toshibablu-ray-disc-logoCORP TALK: Japan’s Toshiba Corporation will be entering the Blu-ray Disc market, after more than a year of abandoning the HD-DVD format market. According to an AFP report here, the company will be launching Blu-ray products as soon as this year, encouraged by the rapid growth and demand for the format in Japan.

Navin Danapal, Technical Editor, HWM Malaysia

Navin Danapal, Technical Editor, HWM Malaysia

Navin (HWM MY): If this doesn’t seal the next-gen DVD war then nothing else will. Toshiba was the biggest advocate for the rival HD-DVD format going against Sony’s Blu-ray Disc (BD) format in the past few years.

Over time we began to see Sony’s BD standard taking up the storm while Toshiba’s HD-DVD began to wither in support.

However, to see Toshiba themselves entering their rival’s market is ultimately the nail-in-the-coffin for the HD-DVD format, as there were some rumours that the Japanese are not known to take kindly to defeat, and that Toshiba won’t back down from their HD-DVD war. Now with this entry, it’s clear the days of HD-DVD is over for good. (more…)

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