CORP TALK: DigiTimes.com reported on Taiwan-based motherboard manufacturer Micro-Star International (MSI) setting 2009 as the year it shifts its business focus from ODM/OEM to OBM (own-brand manufacturer).

According to the report, company chairman Joseph Hsu, expects own-brand sales to take up 65% of its combined revenue in 2009, versus 45% in 2008. The catalyst for this move is because MSI’s own-brand notebooks and mini ultraportable notebooks formed half of their total shipments last year.

The report further added that MSI will focus its marketing in Western Europe. MSI is also expected to showcase new all-in-one PCs and graphics card at CeBIT this year. (Editor opinions: 1)

HWM Indonesia

HWM Indonesia: The timing couldn’t be more perfect for MSI to start doing OBM. The brand ‘MSI’ has reached a more established level for its finished IT products that it is now considered a market leader in some countries for some of its products. (more…)