Microsoft and Yahoo form 10-year partnership

July 30, 2009 By: TechToyer Category: CORP TALK

microsoft-logoyahoo-logo1CORP TALK: After so many ups and downs, a partnership is finally formed between Microsoft and Yahoo in a 10-year deal with the common goal to eventually thwart the advances of Internet search giant Google, as reported by the BBC here.

The two companies will collaborate together, where Microsoft will use its Bing search engine (our report on Bing here) to power the Yahoo website while Yahoo will become the advertising sales agent for Microsoft’s online offering.

Prior to this, Yahoo has turned down several takeover bids from Microsoft over the past year. The deal will see Yahoo getting 88% of revenue from all search ad sales on its site (within the first 5 years) and it will have the right to sell ads on other Microsoft websites.

Bookmark and Share

Microsoft unveils Bing as “Decision Engine”

May 29, 2009 By: TechToyer Category: SHOWCASE

binglogo

The main Bing homepage will be the quintessential starting point into a world of wiser decision-making.

The main Bing homepage will be the quintessential starting point into a world of wiser decision-making.

SHOWCASE: Microsoft is set to unveil Bing.com fully on June 3 - its latest incarnation of what the next landscape of search should be. While the company prefers to classify the Bing service as a ‘decision engine’, the intention is to position it as ‘not just another search engine’. See here for a quick video ad on what Bing is about.

Microsoft intends for Bing to build on the benefits of today’s search engines but move beyond this with a new approach to user experience with intuitive tools that allow for better decision-making. The site will initially focus on four key verticals: making a purchase decision, planning a trip, researching a health condition and finding a local business.

Here’s a quick video explaining the philosophy behind Microsoft’s Bing. This video requires Silverlight which you can download here.

 

(more…)

Bookmark and Share