CORP TALK: After so many ups and downs, a partnership is finally formed between Microsoft and Yahoo in a 10-year deal with the common goal to eventually thwart the advances of Internet search giant Google, as reported by the BBC here.

The two companies will collaborate together, where Microsoft will use its Bing search engine (our report on Bing here) to power the Yahoo website while Yahoo will become the advertising sales agent for Microsoft’s online offering.

Prior to this, Yahoo has turned down several takeover bids from Microsoft over the past year. The deal will see Yahoo getting 88% of revenue from all search ad sales on its site (within the first 5 years) and it will have the right to sell ads on other Microsoft websites.